AI Insights · Timothy · October 2025
Top 5 Free-to-Play Games Performance in the UK Q3 2025
Explore the performance trends of the top free-to-play games in the UK during Q3 2025, including revenue, downloads, and active users.
In the third quarter of 2025, the UK market for free-to-play games saw some interesting trends across the top five apps on the unified platform, as reported by Sensor Tower.
Coin Master from Moon Active showed a fluctuating pattern in weekly revenue, starting at approximately $2.5M and experiencing a decline to about $1.4M by the end of September. Downloads remained relatively stable, ranging from 8.4K to 14.5K, while active users saw a downward trend from 200K to around 150K.
MONOPOLY GO! by Scopely, Inc. had a strong finish with revenue peaking at $2.4M. Downloads increased steadily, reaching a high of 49.5K. Active users fluctuated slightly but maintained a strong presence, ending the quarter at approximately 578K.
Royal Match from Dream Games saw a consistent performance in revenue, maintaining figures around $1.3M to $1.5M. Downloads decreased over the quarter from 35.7K to 17K, while active users also saw a decline from 886K to 700K.
Candy Crush Saga by King experienced a steady increase in revenue, ending the quarter at $1.5M. Downloads were relatively stable, with a slight dip towards the end of September, while active users ranged from 917K to nearly 1M.
Finally, Clash Royale from Supercell showed a significant rise in weekly active users, peaking at 2.4M. Revenue varied, with a notable peak at $1.3M in early September, and downloads surged mid-quarter, reaching 182.6K.
For more detailed insights and data, visit Sensor Tower.
